When the Commission issues or revises an industry guide, it is providing an administrative interpretation of laws it administers, including Section 5's prohibition on unfair and deceptive acts or practices in or affecting commerce. To comply with Section 5, marketers must consider how reasonable consumers will view their claims as a whole, assessing the net impression conveyed by all elements (including the text, product names, and depictions). Rather, they provide the Commission's interpretation of Section 5 as applied to jewelry marketing, to help marketers avoid deceptive practices. Īs administrative interpretations of Section 5, the Commission's Jewelry Guides are not intended to be stricter than Section 5. Under Section 5, an act or practice is deceptive if it involves a material statement or omission that would mislead a consumer acting reasonably under the circumstances.
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The Guides focus on advising marketers how to make non-deceptive claims about jewelry products, rather than preventing unfair practices. The Commission developed its final guidance in accordance with Section 5 of the Federal Trade Commission Act (“FTC Act”), which prohibits deceptive or unfair acts or practices. End Further Info End Preamble Start Supplemental Information SUPPLEMENTARY INFORMATION:Īs part of its comprehensive review of the Jewelry Guides, the Commission reviewed public comments and the transcript of a public roundtable. Kim, Attorney, (202) 326-2272, Division of Enforcement, Bureau of Consumer Protection, Federal Trade Commission, 600 Pennsylvania Avenue NW, Washington, DC 20580. Start Further Info FOR FURTHER INFORMATION CONTACT: Readers can find the Commission's complete analysis in the Statement of Basis and Purpose (“SBP”) on the FTC's website at public-statements/2018/07/statement-basis-purpose-final-revisions-jewelry-guides. This document summarizes the Commission's revisions to the previous Guides and includes the final Guides as revised.
The Federal Trade Commission (“FTC” or “Commission”) adopts revised Guides for the Jewelry, Precious Metals, and Pewter Industries (“Jewelry Guides” or “Guides”).
Start Preamble Start Printed 65 AGENCY:įinal rule adoption of revised guides. Appendix to Part 23-Exemptions Recognized in the Assay for Quality of Gold Alloy, Gold Filled, Gold Overlay, Rolled Gold Plate, Silver, and Platinum Industry Products.PART 23-GUIDES FOR THE JEWELRY, PRECIOUS METALS, AND PEWTER INDUSTRIES.Exemptions in the Assay for Gold, Silver, and Platinum.Qualifying Claims About Man-Made Gemstones.Products Containing More Than One Precious Metal.This repetition of headings to form internal navigation links Headings within the legal text of Federal Register documents. This table of contents is a navigational tool, processed from the Provide legal notice to the public or judicial notice to the courts. Rendition of the daily Federal Register on does not Until the ACFR grants it official status, the XML Legal research should verify their results against an official edition of
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